How you present yourself to the world matters. People judge based on appearance/first impression. What first impressions are you presenting to the world?
From Leonard Mlodinow in Psychology Today “How We Are Judged by Our Appearance”
We all know that looks matter. What most of us don’t understand is just how much looks matter, and how difficult it is for us to ignore a person’s appearance when making a social judgment. I’m not talking just about romantic relationships, I’m talking about all our human interactions. And by appearance, I’m not speaking simply of the “beauty,” dimension, but also of many other qualities of one’s appearance.
As I wrote in a recent Op Ed piece for the New York Times, recent research suggests that we may need to adopt a more cynical attitude. It turns out that a candidate’s appearance — not beauty, but a look of competence — can generate a significant vote swing. Furthermore, this effect is not only powerful but also subliminal. Few of us realize that appearance determines our vote, yet for a significant number of us, it may.
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